Welcome to the world of Italian crowd-sourced ALE beers, superior in taste and aroma compared to industrial lagers. Try our first beer PLURALE GOLDEN ALE and discover a plurality of styles and flavors. BE SINGULAR, THINK PLURAL
We involve as many Italians as we can in the deﬁnition of our recipes
in order to create beers that truly reﬂect the Italian taste. Instead of introducing a full range of beers made just by few brewers
we decided to introduce only one beer, Plurale Golden Ale,
to ask the opinion and preferences of our Italian consumers.
The ﬁrst two “crowd sourced” beers will be
Plurale Winter Ale
Plurale Summer Ale.
Plurale Golden Ale
With character but easy to drink, an explosion of citrus and tropical fruit aromas,
thanks to the addition of special hops.
This is our first recipe and the starting point
of a range of ALE beers that we are building taking into consideration the opinion of our Italian consumers, to develop a range of beers
that truly reflects the Italian taste.
Plurale Winter Ale
This is going to be the first beer
inspired by our Italian consumers that tried the Plurale Golden Ale and participated in the selection of the next recipe, the Plurale Winter Ale,
based on three variables: color, aroma and taste.
Plurale Summer Ale
As soon as the Plurale Winter Ale
will be available we will ask our Italian consumers how they would like the beer
for the next summer, Plurale Summer Ale, they will be able to choose, between other variables,
which kind of citrus peel to use in the recipe:
– Sicilian Oranges
– Capri Lemons
– Ligurian Riviera bitter orange (Chinotto)
We are proud to be small and independent, in this way we hope to be free to innovate,
without being slaves of commercial considerations,
to propose a variety of traditional beers, with a modern twist,
using the best ingredients, without pasteurization and filtering,
with the objective of maintaining intense flavors and aromas,
to give our consumers a wide range of choice.
FROM THE STREET
Everything started in a
cold winter morning in
Milan, with a skateboard
and a pot, taking the
train direction Lake Como.
This pot has been our
firs t R&D lab and it gave
us the opportunity to
fine tune the recipe of
our first beer
Plurale Golden Ale.
We start from the street
and from the street we
want to collect the
opinions of the people in
order to create beers that
truly reflect the Italian
taste and to constantly
improve the quality of
our products taking into
consideration the most
important opinions, our
clients and our
This picture more than
thousand words re presents
the spirit of this adventure,
with limited resources but
with huge passion and
It brought to life a stray
craft beer, in between the
metropolitan creativity and
the rural craftsmanship.
A beer for “singular people”
that “think plural” and do
not conform with the
industrial mass produced
Follow us in this journey if
you are thirsty of
We produce in small batches,
with Italian artisanal care,
using the best ingredients,
without filtering and without pasteurizing, To obtain superior taste and aroma.
What provides the aroma of our beers?
Aromatic special hops,
this flower, from the cannabis family,
provides not only the bitterness but also the aroma.
We follow traditional methods in the production of our beers
we don’t add artificial aromas and ingredients.
We use only the best malted cereals,
instead of many industrial breweries,
we DO NOT use corn and rice,
to reduce the production costs
and therefore the quality of the product.
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